In this line of work, we often meet two kinds of buyers.
The first has done their research, understands that great sound comes at a cost, and wants a system that lasts a decade or more.
The second is focused on the price tag alone. And sometimes, they learn the hard way.
This is the story of a client from South Delhi who came to us after a frustrating, expensive detour — and what we all can learn from it.
The Setup That Sounded Good on Paper
Two years ago, this client invested ₹10 lakh into a home theatre system bought through a mix of online deals and local vendors. It included a Marantz receiver, Klipsch speakers, and a subwoofer from a lesser-known brand.
He expected cinematic sound. What he got instead was harsh mids, overpowering bass, and fatigue after just 30 minutes of listening.
The installer used the wrong cables, the room wasn’t treated, and speaker placement ignored basic acoustics. Worst of all, no one guided him through calibration. The system was powerful, but the experience? Underwhelming.
The Hidden Cost of Convenience
His biggest mistake wasn’t choosing bad equipment — Marantz and Klipsch are respected names. His mistake was buying parts from multiple sources, trusting online bundles, and letting non-specialist vendors handle critical elements like calibration and placement.
He had spent ₹10 lakh. But ₹5 lakh of that went into components that didn’t match his room, his expectations, or each other.
What We Did Differently
When he walked into Times Audio in Gurgaon — https://timesaudio.in — he was skeptical. He had already spent a fortune and wasn’t sure we could do much better.
We began with one thing no online seller offers: a conversation.
We asked about the room, how he watches movies, what kind of sound he prefers, and who else uses the space.
We did a site visit. We ran audio tests. We brought him to our demo room and let him hear the difference.
Our final system for him cost another ₹10 lakh — using a combination of:
- Anthem MRX receiver for cleaner power and ARC Genesis room correction
- Dali Opticon series for warm, balanced sound
- REL subwoofer for tight, musical bass
- Dedicated speaker cables and in-wall wiring
- Room treatment panels custom-matched to his interiors
The result?
A theatre that finally sounded like one. Dialogues were clear. Background scores filled the room. Action sequences didn’t shake the walls — they shook you.
A Simple Truth: Price Means Nothing Without Design
At Times Audio, we’ve learned something over 15+ years of designing AV systems for luxury homes across Delhi NCR, DLF, Noida, and beyond:
It’s not about how much you spend. It’s about how smart you spend it.
An unplanned ₹10L system can underperform. A well-matched ₹10L setup can outperform a ₹20L setup if it’s better designed for the space and the listener.
That’s why we don’t sell budget systems. We don’t push boxes. We build experiences.
Why Clients (and Interior Designers) Work With Us
We work with HNI homeowners, architects, and interior designers who understand one thing: Audio quality isn’t plug-and-play.
Here’s what they value about Times Audio:
- Experience: Over 400 high-end home theatres designed across Delhi NCR
- Curation: We recommend from top brands like Bowers & Wilkins, Cambridge Audio, Paradigm, Q Acoustics, and more — based on your needs
- Local Expertise: We understand Gurgaon’s apartments, South Delhi’s bungalows, and what kind of audio works where
- After-Sales Support: You won’t be chasing different brands for service. We handle it all.
The Lesson
This client’s story isn’t rare. Every month, we help someone fix a system they regret. And the fix is rarely about adding more power. It’s about better design.
If you’re planning a home theatre or a high-performance audio setup, start with guidance — not gear.
We’re here to help.
Want to experience it for yourself?
Book a demo at our Gurgaon store or speak with a consultant: https://timesaudio.in
