When someone walks into Times Audio (https://timesaudio.in/) in Gurgaon asking for a home theatre system worth ₹15 lakh or more, our first question isn’t “Which speakers do you want?” or “Which brand are you considering?”
Instead, we ask: “Tell us about your room.”
This surprises many clients at first. They expect us to start with a product list — Marantz, Anthem, REL, Q Acoustics, Klipsch — and build from there. But at this level of investment, gear is just one part of the equation.
If the room isn’t planned right — if its dimensions, acoustics, wiring, ventilation, and lighting aren’t aligned — even the best brands will underperform.
The Room Shapes the Sound
We’ve seen this firsthand across dozens of projects in Gurgaon, South Delhi, DLF, Noida, and beyond. A ₹20L system in a poorly treated space will sound worse than a ₹10L system in a thoughtfully planned room.
Let’s say you’re using a Bowers & Wilkins speaker setup with a Marantz AV receiver and REL subwoofers. These are high-performance products, no doubt. But if your ceiling height creates echo, or if your rear wall is too close to your listening position, you’ll lose clarity, timing, and detail — the very reasons you bought these brands.
It’s Not About Just Throwing Money at Gear
Clients often come to us with a checklist:
- “I want Atmos.”
- “I want an 11.2 channel setup.”
- “I’ve heard Klipsch gives punchy sound.”
These are valid inputs, but unless they’re matched to the room and your listening habits, they’re just specs.
In one recent case, a client in DLF Phase 2 insisted on ceiling-mounted Atmos speakers. But after inspecting the room, we recommended wall-mounted speakers due to ceiling height and acoustic reflections. He trusted us. Result? A room that sounds far better than what Atmos specs alone could promise.
Brands Come Later — Room Comes First
We work with a range of brands including:
- Marantz and Anthem for AVRs
- Q Acoustics, Dali, Klipsch, Paradigm for speakers
- REL and Elac for subwoofers
- Cambridge Audio and Bowers & Wilkins for stereo setups
- Wharfedale for entry-level hi-fi systems
Each has its own voice, design, and use case. But we never start with these. We shortlist them after studying your room size, shape, seating position, wall treatment, and cable routes.
This is how Times Audio ensures that a ₹15L system feels like a ₹30L system — because everything is working in harmony.
A Few Critical Room Elements That Make or Break the Experience
1. Speaker Placement
In a standard 7.1 or 5.1.4 setup, correct speaker angles matter more than brand badges. We map these using room drawings before any installation.
2. Subwoofer Positioning
We use REL or Elac subwoofers in dual configurations in large rooms. But their exact position — often a matter of inches — decides the bass performance.
3. Acoustic Treatment
Wall panels, bass traps, and curtains aren’t aesthetic choices. They define your soundstage. In South Delhi apartments with reflective walls, we often recommend specific treatment to reduce harshness.
4. Projection Surface & Screen Size
You can’t just throw in a 150-inch screen because you have the space. Viewing distance, eye strain, and pixel density matter. We calculate ideal screen size to ensure the image feels cinematic, not overwhelming.
Why Clients Trust Times Audio
Clients who work with us aren’t looking for shortcuts. They want:
- Balanced sound without fatigue
- Systems that stay relevant for 8–10 years
- Clean cabling, ventilation, automation
- Peace of mind post-installation
And most importantly — they don’t want to guess.
They want to be told what’s optimal. That’s where we come in — from Gurgaon to Noida, DLF to South Delhi — guiding ₹10L to ₹50L projects from scratch.
We Don’t Offer ₹1L Packages
Let’s be clear: We don’t sell budget systems.
Our home theatres start at ₹10L (excluding recliners and interiors).
If your expectation is a ₹2L plug-and-play solution, there are many online options. But if you want cinema-grade immersion — calibrated to your room and future-proofed — that’s where we excel.
Final Thought: Gear is Replaceable. Room Planning Isn’t.
You can upgrade your AV receiver in 3 years. You can swap out speakers or add more zones later. But you cannot change your room without breaking walls.
That’s why smart clients — HNI homeowners, architects, interior designers — start with the room.
And that’s why every serious AV project at Times Audio begins with a conversation about your space — not your wishlist.
Ready to start your AV journey the right way?
Let’s discuss your room first. Visit https://timesaudio.in/ or DM us to begin.
